Addis Astemari began with a clear mission: to give schools the digital infrastructure they need to teach in the modern world.
Using our platform, schools create their own branded subdomains (for example, x.addisastemari.com), upload their content, and deliver digital learning to their students on flexible business models that fit each school’s needs. Schools could focus on teaching, while Addis Astemari handled the technology.
This model allowed us to:
As more schools and learners joined Addis Astemari, a deeper truth became visible.
Technology was reaching classrooms, but learning outcomes were not improving at the same pace.
In Ethiopia, many students struggle not because they lack ability, but because they lack English for learning. English is the medium of instruction for many key subjects. When students do not understand English well enough, they cannot fully follow lessons, textbooks, or exams. Even bright students can become disengaged, feel lost in class, and gradually disconnect from school.
We believe a major root cause is weak English teaching in the earlier grades. Students move up grade levels without a strong foundation in English. Later, when subjects become more complex, they struggle to understand what is being taught.
We realized something important:
Access to technology does not automatically create understanding.
If we want to improve learning outcomes in Ethiopia, we must fix the foundation: Strong English skills that allow students to understand their lessons.
At this point, we faced a choice.
We could continue improving tools, or we could take responsibility for the learning experience itself.
We chose the second path.
To address this problem, Addis Astemari is expanding from providing e-learning solutions to also teaching directly, starting with English. We decided to teach using Addis Astemari itself. We looked at our own platform and asked:
How would learning look if we applied strong pedagogy to the same tools schools already use?
This moment marked a shift:
Why this shift matters:
It is Addis Astemari in practice.
We are launching a dedicated learning space: learn.addisastemari.com, our direct teaching hub starting with English courses from A1 to C2. Here, we design and deliver structured programs using the same platform trusted by schools. Learning is not fragmented or improvised; it is guided, progressive, and intentional.
Addis Astemari Learn allows us to:
In its first phase, Addis Astemari Learn focuses on English for learning: level-based courses from A1 to C2 designed for Ethiopian students. We follow a clear, international level structure where each level is broken into smaller, manageable parts (for example, A1.1 and A1.2) so learners can progress step by step with clarity and confidence.
Our approach focuses on practical, everyday English needed to understand school subjects. We deliver video-based, structured lessons that build step by step, creating a learning experience that fits Ethiopian learners and school realities. We have already filmed the first units and are preparing them for launch.
This is not a marketplace.
This is not a side project.
Addis Astemari Learn is Addis Astemari teaching.
Addis Astemari Learn also serves a larger purpose.
learn.addisastemari.com is our model environment, where ideas are tested, refined, and proven before they reach partner schools.
This creates a powerful cycle:
Schools can adopt these proven approaches within their own learning environments, confident that they are built on real experience, not theory. Schools can also choose to use our English courses inside their own subdomains, if they want to.
This shift is not about abandoning our original model. It is about going one step deeper, while keeping our core commitment the same.
Even as we focus more on teaching, our e-learning solutions for schools remain a core part of Addis Astemari. We will continue to:
In fact, our direct teaching experience will make the platform better. We will test and refine new features on learn.addisastemari.com. Once they are proven, we can bring them to partner schools.
Teaching does not replace our SaaS mission.
It strengthens it.
Through this shift, we want to see:
Students who understand their lessons because English is no longer a barrier
Higher engagement in class and online, better exam performance, and long-term learning outcomes
A clear, scalable model that can be used by schools across Ethiopia and beyond
By combining:
Discover how Addis Astemari teaches using its own platform.